Justin Bieber partners with California-based company Palms to create a brand that destigmatizes recreational use of cannabis.
“I’m a fan of Palms and what they are doing by making cannabis approachable and helping to destigmatize it – especially for the many people who find it helpful for their mental health. I wanted to make sure that I was doing something that felt genuine with them and Peaches felt like a good place to start.” – Justin Bieber
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